#188 William Mougayar: Unpacking Initial Coin Offerings (ICO) and Token Sales

Home Media 123 #188 William Mougayar: Unpacking Initial Coin Offerings (ICO) and Token Sales
Published on October 29, 2018

#188 William Mougayar: Unpacking Initial Coin Offerings (ICO) and Token Sales

2017-06-20 17:59:29

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Token sales, often called Initial Coin Offerings (ICO), are exploding in popularity. Seemingly each week a new record is hit with huge sums being raised by alpha-stage projects in almost no time. William Mougayar, an investor, author and blogger, who has been at the forefront of the token sale movement joined us to unpack the most dynamic trend in the blockchain ecosystem. We cover the great promise of token sales in disrupting venture capital and changing how startups are build and grown. We also address the apparent irrationality of valuations and what distinguishes a responsible from a reckless token sale.

Topics discussed in this episode:
– The current state of the ICO market
– Issues with recent ICOs such as BAT, Bancor and Gnosis
– Why more attention needs to be paid to the relationship between token and application usage
– How one should think about token valuations
– Whether we are in a bubble or not
– How VCs are responding to disruption through ICOs

Links mentioned in this episode:
– Startup Management Blog: startupmanagement.org/blog/
– The Ultimate Reading List for Blockchain, Token and
Cryptocurrency Sources: startupmanagement.org/2017/06/06/the-ultimate-reading-list-for-blockchain-token-and-cryptocurrency-sources/
– Tokenomics – A Business Guide to Token Usage, Utility
and Value: startupmanagement.org/2017/06/10/tokenomics-a-business-guide-to-token-usage-utility-and-value/
– Raising Tokens to Build a Company or an Ecosystem?: startupmanagement.org/2017/06/14/raising-tokens-to-build-a-company-or-an-ecosystem/
– Business Blockchain on Amazon: www.amazon.com/Business-Blockchain-Practice-Application-Technology/dp/1119300312/
– Vitalik Buterin on Token Sale Mechanisms: vitalik.ca/general/2017/06/09/sales.html
– Buyer Beware – AVC: avc.com/2017/06/buyer-beware/
– Token Summit YouTube Channel: www.youtube.com/channel/UClKay1eOR8D825wY5PBYFUA
– Token Summit Website: tokensummit.com
– Thoughts on the Bancor Token Sale: startupmanagement.org/2017/06/13/thoughts-on-the-bancor-token-sale-and-permissionless-innovation/

Watch or listen, Epicenter is available wherever you get your podcasts.

Epicenter is hosted by Brian Fabian Crain, Sébastien Couture & Meher Roy.


  1. expchrist

    I learned a lot from this program thank you William, Sebastian, Brian.

  2. Matthew Titley

    I wish more newbies to cryptoworld would watch this video. ICOs are getting out of hand – greedy core teams, scammy companies, people not knowing what the hell they are buying, even great core teams badly organising their ICOs.

  3. moon buddy

    Every one i know is stupid, they don't know about Reddit either.

  4. moon buddy

    Thanks for this video guys, you helped me work out my investment strategy for this bubble, your life savers!

  5. What Ever

    Another great show. Love your work guys. Keep it up!!

  6. c c

    112 mins of Mougayar confused why ICOs love easy money. Appcoins are snakeoil.

  7. Michael Cayley

    I am sorry. I don't think crowdfunding is the kind of killer app that gets mainstream adoption like Facebook. But perhaps the point is not that critical. the world of finance is not mainstream, though is is a constant source of news. I do believe that the discussion that you had about how the gig economy will see users earn token for small 10 mins tasks or micro-work of some kind, then these token will convert to cash. I think we will see mainstream killer apps that will mean that everyone will have tokens in addition to their traditional cash and equities stores of value.

  8. mmortal03

    Call me Moogy:

  9. Derek Mahar

    Great show!

  10. Crypton Crypticorn

    Great insights! Thanks!

  11. CRF

    Mass adoption crypto apps will need to very simple and user friendly. The only company I have seen building something like this is Bitquence. This token model will actually work.

  12. John McCullough

    Extremely informative. Thanks. ICOs have huge potential. Looks like the human flaw needs solutions. Recently had a conversation with a founder that raised capital via an ICO for a HealthCare/Blockchain service. Got her over the hump to build out the MVP to get on the traditional VC radar. Exciting times.

  13. John Dee

    what do you think about Dmarket ICO and pre-sale.. is it worth? bit.ly/2yrYnE7

  14. Samantha Hopkins

    If you want to make good wages on token PRE-SALE, check www.dmarkt.io

  15. Chantal Gail

    Hi, I just bought my first tokens bit.ly/2k53mWd, joined the Gizer token sale, friend suggested to invest quikly, while stock lasts.

  16. Kurt Marks

    Neuromation is live, it may become one of the best ICO in 2018, join here bit.ly/2m2Tnhj

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