Adshares, promises to revolutionize the advertising industry using blockchain technology. The company offers programmatic advertising on a decentralized, peer-to-peer marketplace. Advertisers and publishers can interact directly with one another without the need for a middleman.
Like similar blockchain-based advertising platforms, Adshares emphasizes benefits like low fees, better transparency, limited censorship, and machine learning.
How Does Adshares Work?
The Adshares platform revolves around a custom-made blockchain called the Enterprise Service Chain, or ESC. That blockchain powers the entire platform and facilitates fast transactions and cheap micropayments.
In ESC, accounts are organized in hierarchical fashion, with each account bound to a local node. Blocks of transactions are created in regular intervals – similar to how most blockchains work today. The blockchain is based on a proof of stake algorithm. With PoS, a small, fixed number of VIP nodes decide on the composition of transactions included in the block. After each block is closed, the set of VIP nodes is selected based on the highest sum of tokens stored in accounts of the nodes. VIP nodes have total authority over nodes and accounts. If a consensus between VIP nodes is reached, other connected nodes can be partially paralyzed and their accounts…Tune in for our full review!
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